Discover key commission models, typical payout rates, and strategies to boost your affiliate income in 2026. Start Your Wealthy Affiliate Journey Today

Understanding Affiliate Commission Structures
An affiliate commission structure defines how and when you get paid for driving sales, leads, or clicks. Getting this right is critical before you join any program.
- Pay‑per‑Sale (PPS): Earn when someone purchases via your affiliate link.
- Pay‑per‑Lead (PPL): Earn when a user completes a specific action (e.g., trial signup).
- Pay‑per‑Click (PPC): Earn just by generating clicks.
- Recurring Commissions: Earn ongoing payouts for subscription‑based referrals.
Tip: Blogs with highly informational content often perform well with PPL and recurring models, while product review sites often thrive with PPS.
👉 Learn more: What Is Affiliate Marketing
Typical Commission Rates You Can Expect
Commission rates vary by program type:
- Amazon Associates: ~1%–10% depending on category.
- TikTok Affiliate Program: ~3%–20% depending on merchant payout policies.
- Networks like CJ, ShareASale: Often 20%–50% for digital or SaaS products.
👉 See Top 10 Affiliate Programs for Beginners
What Does “Affiliate Fee” Mean?
The affiliate fee (or commission) is the payment you receive when the tracked action completes — like a sale or lead. Most reputable affiliate programs allow free sign‑up and only pay when you earn.
👉 How to Choose the Right Affiliate Program
Affiliate Marketing Program Models
- Single‑Tier: You earn from referrals you personally generate.
- Two‑Tier: Earn from your referrals plus affiliates you bring in.
- Recurring Revenue: Great for subscription services.
- CPA Networks: Earn per action, not just sale.
👉 Benefits of Becoming an Affiliate Marketer
Key Metrics to Evaluate Profitability
- Conversion Rate: Higher means better earnings per click.
- Average Order Value (AOV): Higher order value = bigger payouts.
- Earnings Per Click (EPC): Predicts real earnings per traffic volume.
- Cookie Duration: Longer cookies often mean more tracked conversions.
👉 Get Familiar with Affiliate Terms
🔗 Related Resources
- What Is Affiliate Marketing
- How to Choose the Right Program
- Benefits of Becoming an Affiliate Marketer
- Affiliate Marketing Terminology
- Common Affiliate Marketing Myths
- Step‑by‑Step Guide
Yes! Launch My Affiliate Marketing Success
Disclosure: This page contains affiliate links. I may earn a commission at no extra cost to you.
